Your podcast,
rewritten as five LinkedIn posts
in your voice.
Upload an episode. Refrain transcribes it, finds the strongest arguments, and writes five publish-ready LinkedIn posts that actually sound like you wrote them — not like a content factory.
- ✓ No video editing
- ✓ No subscription required
- ✓ Results in 5 minutes
- Tone
- direct · confident
- Sentence length
- short
- Hook style
- bold_statement
- Uses data
- true
- CTA
- question
Most B2B podcasts die in episode 12.
Not because the content is bad. Because the host writes one LinkedIn caption, gets 14 likes, and quietly gives up on distribution.
“Here's what I've learned after 47 episodes: the show isn't the product. The five posts you write afterward are.”
The episode took you a week to record.
Then promotion eats another afternoon.
Most B2B hosts spend more time writing captions than recording. That's not a content problem — it's an arithmetic problem.
Average time a B2B host spends writing LinkedIn copy per episode.
Time Refrain takes to deliver the same content pack, in your voice.
Posts per episode — one full week of LinkedIn distribution, generated upfront.
Per episode. Pay as you publish. No subscription, no seat fees.
Three steps. Five minutes. Zero generic AI.
Teach Refrain your voice
Paste 3–5 LinkedIn posts you've already written. We analyze sentence length, tone, hooks, signature phrases, and what you instinctively avoid — then store it as your voice profile.
Drop in the audio
Upload an MP3 or MP4, or paste a YouTube / Spotify URL. Refrain transcribes with ElevenLabs Scribe v2 and identifies the complete argument segments worth surfacing.
Receive your content pack
Five LinkedIn posts, ten pull-quotes, a guest thank-you draft, a one-paragraph summary, and a bullet list for your newsletter. Tweak in the editor and copy.
This is what “in your voice” actually means.
Same 52-minute episode. Two outputs. One reads like a chatbot. The other reads like the person who hosted the show.
The “content factory” output
🚀 Excited to share insights from our latest podcast episode! 🎙️
In this episode, we dive deep into the world of B2B GTM strategy with industry expert Lenny Chen. Here are some key takeaways:
✅ Understanding your ICP is crucial
✅ Distribution is the new differentiation
✅ Building a content engine takes time
What are your thoughts? Drop a comment below! 👇
#B2B #SaaS #GTM #ContentMarketing #PodcastLife #Entrepreneurship
- ✕ Rocket emoji, hashtag soup, “dive deep”
- ✕ No argument — just three abstract bullets
- ✕ Sounds like every other AI-written post
Post 1 of 5, drafted in your style
Most B2B podcasts die in episode 12.
Not because the content is bad. Because the host writes one caption, gets 14 likes, and quietly gives up on distribution.
I asked Lenny Chen why his show kept growing past 200 episodes. His answer changed how I think about the medium:
“The show isn't the product. The five posts I write afterward are.”
What's your distribution-to-production ratio looking like this quarter?
- ✓ Bold opening — matches your "bold_statement" hook
- ✓ Quote pulled from the actual episode transcript
- ✓ Closes with a question — your usual CTA pattern
Five formats. One upload.
A week of distribution.
We don't try to do everything. We do five things B2B hosts actually publish — and refuse to generate the rest.
Five LinkedIn posts, written around real arguments — not abstract bullets.
Each post takes one complete argument from your episode and turns it into a hook, a story, and a question. Drafted in your voice profile.
- 01 Most B2B podcasts die in episode 12. Not because the content is bad…
- 02 I used to think distribution came after the show. Three years in, I think it is the show.
- 03 Lenny said something on the mic I haven't stopped thinking about…
- 04 The fastest way to kill a B2B podcast: treat it like a marketing channel.
- 05 What separates a 12-episode show from a 200-episode show? One habit.
Ten pull-quotes.
The single most quotable lines from the transcript, ranked. Drop them into Canva or post as standalone images.
“The show isn't the product. The five posts you write afterward are.”— Lenny Chen · Ep. 47, 00:34:12
A guest thank-you post, written from their perspective.
Forward it to your guest. They post. Their audience finds your show. The cheapest distribution you'll ever buy.
One-paragraph episode summary.
Under 150 words. Drop it on Spotify, Apple, your site, your LinkedIn article opener.
A bullet list of key arguments.
Three to five takeaways. Paste straight into the “This week's episode” section of your newsletter.
- — Distribution is the show, not a side-effect of it.
- — Most B2B hosts quit at ep. 12.
- — Guests are the highest-leverage channel.
Twitter threads. SEO blog posts. Video clips.
We focus on LinkedIn — done well — and refuse to dilute output by faking the rest.
We don't imitate.
We profile.
Other tools generate plausible-sounding posts and call it "your voice." Refrain builds a structured profile of how you actually write — sentence rhythm, signature phrases, what you avoid — and feeds it into every draft.
You can re-train it whenever your style shifts. The profile lives in your account, never in a shared model.
- 01Paste 3–5 of your real postsThree minutes of setup. No file uploads, no formatting rules.
- 02Claude builds your voice profileA JSON snapshot of how you write — visible and editable.
- 03Every future episode uses itThe profile is injected as system context on every generation.
{
"avg_sentence_length": "short",
"tone": "direct_and_confident",
"uses_data": true,
"hook_style": "bold_statement",
"cta_style": "question_to_audience",
"paragraph_length": "1-2_sentences",
"signature_phrases": [
"Here's what I've learned:",
"The truth is"
],
"avoids": [
"corporate jargon",
"excessive hashtags",
"em-dash openers"
]
}Pay per episode.
Not per seat. Not per month.
Credits never expire within their window. Stop paying for software when you're not recording.
Just trying it out
For hosts publishing occasionally, or testing the workflow.
- All five output formats
- Voice profile included
- Episodes up to 90 minutes
- Credits valid 180 days
Publishing weekly
$9.80 per episode. Roughly a month of content for less than a single subscription tool.
- Everything in single episode
- Priority transcription queue
- Save 18% per episode
- Credits valid 365 days
Questions hosts actually ask.
Q · On outputWhy only LinkedIn? Why not X, TikTok, blog posts?
Because the voice of a LinkedIn post is different from the voice of a tweet, and “all-in-one” tools have to compromise both. We focus on the one channel where B2B hosts get measurable ROI — and refuse to dilute the output by pretending to do the others well.
Q · On voiceWhat if my writing style changes over time?
Open your account, paste fresh samples, and your voice profile is rebuilt in under a minute. No retraining, no engineer required — the profile is just JSON we re-generate from your latest writing.
Q · On dataWhat happens to my audio after processing?
Audio files are deleted from Cloudflare R2 the moment your transcript is generated — typically within 3 minutes of upload. We retain only the text transcript and your generated outputs, both encrypted at rest.
Q · On billingIs there a subscription option?
Not yet. Pay-per-episode is the right model for 90% of B2B hosts — most don't publish weekly. Once we have enough users publishing 4+ episodes/month asking for a flat rate, we'll add one.
Q · On limitsHow long can my episode be?
Up to 90 minutes per upload at standard pricing. Longer episodes (interview podcasts, panels) can be processed at $0.10 per additional minute — and we'll auto-detect chapter breaks to keep argument segments intact.
Stop writing the captions.
Start publishing the show.
Your next episode goes live this week. Refrain writes the five posts before you've finished editing the audio.